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Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

Original price was: $13.00.Current price is: $11.97.

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Price: $13.00 - $11.97
(as of Mar 22, 2025 21:11:04 UTC – Details)


Contains Zip-Up Technology™, our proprietary strengthening complex designed to “zip-up” split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.3 x 2.3 x 7 inches; 7.8 ounces
Item model number ‏ : ‎ I0094116
UPC ‏ : ‎ 840797112193
Manufacturer ‏ : ‎ Kristin Ess
ASIN ‏ : ‎ B079DD34LB
Country of Origin ‏ : ‎ USA

“I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free…I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” – Kristin Ess
Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
Cruelty free, keratin safe free of sulfates, parabens + phthalates

Customers say

Customers find that the shampoo leaves their hair with a nice color and ashy tones. They say it works well for toning and brassiness, leaving their hair soft and clean. Many customers are satisfied with the quality, scrub ability, and value for money. However, some have mixed opinions on the scent and drying effect.

AI-generated from the text of customer reviews

11 reviews for Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

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  1. cait

    One of the best on the market
    This is such a good purple shampoo! I was in the market for a new one recently and hadn’t loved my old one, so after reading some reviews I bought this one and I love it!It has such a good pigment to it, and it does say on the bottle that it’s an ultra violet pigment and to only use it when needed (not every shower) and it’s lasted me a long time already. Because it’s so pigmented, I mix it with my regular shampoo and I haven’t had any problems with it staining my hair, but my sister did not heed my warning and it turned her hair purple (lol) so definitely make sure to mix it if you have very light blonde hair.It’s the only purple shampoo that I’ve traveled with and hasn’t leaked, so that’s a big win for me. It smells great and leaves my hair feeling good and not dry, which is very important for me because I have textured, wavy/curly hair that I bleach myself so I have to be careful when I buy purple shampoos.It’s a great price for what you get and I will definitely be repurchasing when it runs out!

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  2. Karen VanHaitsma

    Love this product
    Love this product! It smells good and tones my hair nicely. It says this on the bottle but don’t use it multiple times a week or your hair will get a purple tint. But it’s great for once a week use.

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  3. Alica

    Worked great
    Best purple shampoo! Super pigmented and worked great.

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  4. Aaww

    Good Product- Stains Shower Tiles
    I have bleached hair, and this is one of the best purple shampoos I’ve used to tone it. It doesn’t leave a gummy residue like I experienced with Olaplex. This product did stain part of my shower because the lid was left with some shampoo face down on the tile. I’ve never had an experience with another purple shampoo staining, but this one did, so be aware of that.

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  5. Heather Pony

    Awesome as a toner!
    I love this stuff. I don’t use it as conditioner though.I buy it as a STRONG TONER:After I bleach my hair I will squeeze some into a bowl and paint it into my hair with hair coloring brush. Works even better when your hair is dry. I will use a pretty decent amount as if I’m coloring my hair. I’ll tie my hair up and leave it in for as long as I can honestly. (I’ll leave it in at least an hour or more)I use it before coloring the purple side of my hair so I don’t mind the blue. I use it less on the pink side but it helps me get the cooler tone pink that I want. After leaving in for a while I’ll wet it a little bit or if there’s enough product to lather I’ll do that.Honestly this is just what I do with it but it works great as just a regular purple shampoo as well.If you are worried about your hair turning blue at all I would suggest using less and keeping it in a much shorter amount of time and not doing it twice so soon like I normally do. And if you do have blue in your hair just wash it again.It’s honestly a great product and I’ve tried so many. This one is the best so fast, by far. I’ve purchased it maybe times.I wouldn’t really suggest the purple conditioner, as it does not work as well. You might as well use something to strengthen / shine your hair.I also wouldn’t suggest the larger bottle of this brand either.. I bought it and it’s like gel? and does NOT work very well.

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  6. Richard Charles Francis

    My favorite purple shampoo!
    This shampoo leaves my hair feeling so soft and conditions my hair very well. It really brightens up my the lighter blonde in my hair. It also tones the rest of my hair as well and leaves it looking so vibrant and silky.

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  7. Elysha wickman

    Great purple shampoo except..
    Ive used plenty of different brands of purple shampoo and I have never had one dry my hair out more then this one did. It does state on the bottle to moisturize after use but I was SHOCKED how harsh my hair felt. I try to use a deep conditioner on my hair regularly but even with that my hair still just felt like the life was sucked out of it. I wont waste the remainder of the bottle because it still is a great toning shampoo but use with caution or followed by a deep conditioning treatment.

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  8. michelle

    Wonderful
    This shampoo is amazing and smells fabulous!

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  9. S W Mansfield

    Due to the the high cost of this purple shampoo I expected better results. It didn’t happen so disappointing.

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  10. Rebeca

    Realmente quita el tono amarillento del pelo decolorado y lo deja “más claro” en tan sólo 3 minutos.

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  11. Patricia Buchanan

    Conserva el cabello

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    Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
    Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

    Original price was: $13.00.Current price is: $11.97.

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