It’s A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
Original price was: $55.00.$34.48Current price is: $34.48.
Price: $55.00 - $34.48
(as of Mar 19, 2025 18:52:35 UTC – Details)
Product Description
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Customer Reviews
4.7 out of 5 stars 2,588
4.8 out of 5 stars 2,954
4.6 out of 5 stars 3,982
4.6 out of 5 stars 1,037
Price
$34.06$34.06 $38.97$38.97 $13.25$13.25 $35.20$35.20
Sulfate Free Formula
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Adds Shine
✓
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UV, Environmental & Thermal Protectant
✓
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Improve Elasticity & Reduces Breakage
✓
✓
✓
✓
Preserves Hair Color, Improves Vibrancy
✓
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✓
Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening
✓
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Keratin Protein Enriched
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✓
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No Added Sulfates
✓
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What Makes Us Different:
Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.
IT’S A 10 TIP/Directions:
Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.3 x 2.3 x 9.8 inches; 2.11 Pounds
Item model number : 9154B
UPC : 898571000464
Manufacturer : It’s a 10
ASIN : B00943D1JQ
Sulfate and paraben free locks out humidity
Protects from sun damage
Keratin protein infused
Customers say
Customers find the shampoo offers good value for money. It leaves their hair soft, healthy, and manageable. They appreciate its therapeutic effects on their hair and scalp, making it thicker and fuller. The pleasant scent is also appreciated. Overall, customers are satisfied with the product’s quality, shine, and overall hair quality.
AI-generated from the text of customer reviews
11 reviews for It’s A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
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Original price was: $55.00.$34.48Current price is: $34.48.
caroline –
First shampoo was a difference
This is an amazing shampoo. My hair tends to be oily and with just the first shampoo, it felt thicker, shiny and no residue whatsoever. This will now be my shampoo. After many different trials and errors, I am relieved to have found this, recommended by my hair stylist. It was priced better than salons and shipped fast via Prime.
helen loennig –
this might be the shampoo of all time
this is definitely my favorite shampoo I’ve ever used. I have used 10 products for quite some time now, and I have always been able to rely on them. after using it, my hair feels soft and shiny. I have thick, wavy hair but I share it with my mom who has thin, curly hair (white girl curly), and we both agree it works well and is high quality
Tina –
A Reliable Deep Conditioner great for Longer, Thick, and Course Hair
The It’s A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I’m thoroughly impressed with its performance and the thoughtful packaging.**Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It’s clear that I’m paying for a product that delivers on its promises.**Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It’s a win-win situation for both quality and savings.**Shipping and Packaging:** Kudos to the shipping process â Most often it’s been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it’s also a practical option for those who like to make the most of every drop.In conclusion, the It’s A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it’s true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you’re on the hunt for a shampoo that truly performs, this one ticks all the boxes.
SoCalGal –
Great for coarse hair
This is a must for dry, coarse and curly hair. Can be used in shower or after getting out. I donât rinse out every time and itâs really nourishing. Dont need to use a lot of it to have it work.
Katie Bee –
Heaven for you hair..
I recently went from dark brown hair to a light ash blonde color and in the process did some damage to my hair. I needed to find a shampoo that would nourish and help me restore the health to my hair. I watch Elle Bangs on youtube and she recommended this shampoo in one of her videos so I decided to give it a try. After shopping around I realized that amazon has the most amazing price for this shampoo, and I will continue to purchase it through them. The smell of the shampoo is very very nice. It isn’t strong or flowery, it leaves a nice light pretty scent behind. Other reviews have said that this shampoo doesn’t lather but it indeed DOES lather. It actually creates a nice rich lather if you decide to use a couple extra pumps, but that’s not necessary. After using this product for three weeks my hair is so much softer and easier to style. I have also noticed how much less irritated my scalp is and I have much less acne on my shoulders and back (if you have that problem). I have been using everyday for three weeks and haven’t even used half the bottle yet! Overall I am very happy with this product. It does what it says it will and leaves me feeling clean and healthy. I will continue to use.
Tawn –
Good, not best
I adore the It’s a 10 Miracle Leave In Product Plus Keratin, so I changed from my usual keratin shampoo and conditioner to try this It’s a 10 Miracle Shampoo Plus Keratin, and it’s good…but not the best. I’ll be switching back to my original favorite, Suave Professionals Keratin Infusion Smoothing Shampoo, but I’m never getting rid of the It’s a 10 Miracle Leave In, cause that stuff seriously changes your life.This shampoo was good, it does make hair smoother and a bit shinier, more manageable. I should explain that I’ve got a white-girl ‘fro happening whenever I wash my hair with “normal” products, and I’ve learned over time to manage it. This shampoo is definitely a vast improvement to washing my hair with normal shampoo, but it’s not quite as great as it could be. The hair is less weighed down, which can be good, but the ends tend to be a bit fly-away, though not truly static frizzy, with this shampoo. Overall, it’s very good, but not good enough to de-throne the Suave Keratin Shampoo and Conditioner.By the way, if you haven’t heard already, if you have frizzy, dry, unmanageable hair, it’s best to “co-wash,” as they call it. Put conditioner in your hair FIRST, on dry hair even, if you can manage it, and leave it in for at least a few minutes. I put conditioner on, finish the rest of my shower routine, and as the very last step, I use shampoo on my hair (just the roots/crown area, not the ponytail/ends area), and it makes a huge difference. I think that’s one reason this set doesn’t work as well for me, because it really wants the conditioner second like normal, and the results are good, but it just doesn’t sink in and seal the cuticle with “good” moisture the way “co-washing” can.But I would still say give this a try.
Michaela –
The shampoo arrived in a damaged package, it was half opened and everything else from the package was dirty from shampoo. Other than that the shampoo makes really nice smooth hair.
G Venkatesh –
It’s a 10 product is good
Suzie Murphy –
Good shampoo getting pricey
dina k. –
Great product no need to use a lot
Bernie –
Itâs very conditioning shampoo, smells nice. When Iâm pushed for time, I shampoo once & use Itâs a 10 leave in conditioning spray. My hair is smooth & silky without frizz