- 25%

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

Original price was: $10.00.Current price is: $7.50.

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Price: $10.00 - $7.50
(as of Mar 09, 2025 18:29:02 UTC – Details)


Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number ‏ : ‎ 81517
UPC ‏ : ‎ 609332815179
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0BQQS5GBQ

MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

13 reviews for e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

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  1. Caroline H.

    Thick, Sticky & Great Product
    This is a GREAT primer- and, let me specify, it is particularly great for certain circumstances. After having visited my dermatologist and having to get a few spots removed for biopsy, then days later having to attend an event, it works brilliantly to cover (and flatten) areas. It is MUCH thicker than your typical primer, and it works great whether it be flattening the area of scars, scabs, wrinkles, etc. I would submit that the best usage is waiting 5-10 minutes after application to fully let it set and dry, and then proceeding to the rest of your makeup. It is also great if your makeup tends to fall off easily as the thickness and stickiness hold everything in place to perfection.

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  2. Amazon Customer

    Good Product
    I can’t compare this to any other primer because it is the only one I have used (I have just recently started wearing make up, other than eyeliner and mascara, again). What I can say is this goes on easily. As other reviewers have said, it feels sticky initially, but dries weightless. I also think it dries quickly so keep that in mind when applying. I do feel as though this is a light product, it does not make me feel like I am wearing a mask. I feel like it evens out my skin texture but I am unsure what, if anything, it does for my foundation and powder (both also e.l.f. brand) but I have not tried using them without this primer. So far I am pleased with this product.

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  3. Saamiya C

    Works well!
    This product works extremely well so be careful with your application of makeup thereafter.Tip: be sure to let this sit on your face for at least 4-5 minutes to ensure it grips your makeup well.Overall very pleased, would definitely recommend and repurchase – the price point is amazing for the product.I have acne prone skin so I’m not sure if the niacinamide is making a difference as I use other products for skincare so it’s difficult to comment on effectiveness.But for its intended use 5/5

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  4. Shelly

    Small Tube
    Great Primer! Its a little sticky when applying, but holds the foundation great! A little small for the price tho

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  5. Eric T.

    LOVE IT
    I bought the green version of this a while ago and loved it however it made me break out, so I decided to try this one out. after I finished my last bottle that I had, I decided to try another brand but I barely started it because it didn’t give the flawless finish that this one gave me, so I got this one again. feels good on the skin and leaves your skin with a dewy finish

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  6. Julie Hagar

    Works all day!!
    I’m blown away by how well this drugstore priced primer works! The picture is my face over 12 hours after I put my makeup on. And that’s 44-year-old skin! My process here was toner, moisturizer, this primer, then foundation and setting powder. Let it dry for about 1 minute before applying your foundation.

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  7. CharoPenuela

    Es buen producto, auque la textura pegajosa no me termina de convencer.
    Es buen producto, auque la textura pegajosa no me termina de convencer.

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  8. La Patrona 💗

    Makeup
    Creo que prefiero este que azul es de lo mejor 😍😍✨✨

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  9. norzom

    It low-key lasts long if u use a lil but I don’t rlly know if the real one but I didn’t brake me out which is a good thing

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  10. Lety S

    Es super bueno. Mi maquillaje queda perfecto, solo al aplicarlo debemos dejar que se seque muy bien todo perfecto. ♡

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  11. Lucy

    Tolles Produkt. Hat mega Grip, hält lange und eine kleine Menge reicht schon

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  12. Marina

    Meraviglioso, il migliore a questo prezzo

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  13. Varsha

    Good

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    e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
    e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

    Original price was: $10.00.Current price is: $7.50.

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