Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml
$57.50
Price: $57.50
(as of Mar 17, 2025 04:31:19 UTC – Details)
From the brand
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Wake up with beautiful hair everyday
At Keratin Research we are dedicated to innovating, designing & improving hair products that actually work. The modern day person requires, now more than ever, products that perform and deliver results beyond expectations. Our products are made in the USA from the best and highest quality ingredients, formulated to perform with ease and simplicity and deliver exceptional value.
Kiss your bad hair goodbye
Experience maintenance-free hair. free up your valuable time
Is Discontinued By Manufacturer : No
Package Dimensions : 7.76 x 4.33 x 2.36 inches; 8 ounces
UPC : 820040255419
Manufacturer : KERATIN RESEARCH
ASIN : B00VB8MJCW
Country of Origin : USA
Professional Results- Unlike most hair treatments; GOLD LABEL KERATIN can successfully treat ANY type of hair including but not limited to Black, Dominican, Brazilian, colored bleached thin kinky coarse and dry Hair types.
Gold Label is able to withstand the repetitive flat iron heat passes and penetrate the thick coarse hair. Gold Label Keratin Treatment contains a unique blend of oils to protect the hair and retain its moisture with a naturally vibrant shine.
Gold Label Keratin Treatment- Great Enhanced formula for the toughest hair types; black, African, Dominican, Brazilian Middle Eastern, arabian, Indian hair types. Contains Argan, Grape, Avocado Jojoba seed Oils for maximum protection moisturizing
Amazing results, one of the best in the world. Eliminates frizz and curl. Promotes healing of hair. Blocks the effects of humidity. Great for all hair types. Includes: 240ml Gold Label Keratin Treatment
The application process may take 150 minutes depending on hair length and skill. Please perform sample test prior to fully applying product on the hair. Wear gloves and work in a well-ventilated area. fumes that may irritate your eyes & breathing
Customers say
Customers find the conditioner effective and a good value for money. They say it works well on thick, curly, and fine hair types. The product helps reduce frizz and make their hair more manageable. Many find it easy to apply and comb through. They also appreciate the softness and shine it provides. However, some customers dislike the smell.
AI-generated from the text of customer reviews
9 reviews for Gold Label Brazilian Keratin Hair Treatment Straightening works on All Hair Types Incl Coarse Thick Dry Frizzy Curly Bleached Dominican Brazilian Indian Strong formula Hair 240ml
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$57.50
Samira –
It Really Works!
I have 4b shoulder-length hair, that is very curly/coily, but fine. Because I could not find a hair care professional in my area who is comfortable using keratin on African-American hair, I thought about applying it myself. In addition, professionals charge $200 to $300 or more in New York City to do this treatment, so I didn’t want to waste money and get bad results or hair damage. After researching various keratin products, I decided to go with Keratin Research’s Gold Label because the manufacturer seems to put some real thought behind what they are selling. I was pleased that as soon as I ordered the product, I received an email from the manufacturer with links to their videos and instructions. I really appreciated that.After I washed my hair with clarifying shampoo, I blow dried it on a medium temperature, just to make the keratin application more uniform for each strand. The detangling and blow drying were really the longest, most arduous steps, especially because my hair is so coiled. I applied the product as instructed. Applying it was not difficult; you just need to take your time and ensure that you fully cover each section of hair, all the way to the ends. I forgot to let it sit for 30 minutes, but since it took more than that for this application step, I’m pretty sure the 30 minutes was not a problem. I blow dried again, and then flat ironed in small sections. The flat-iron was set at 410 degrees and I did 5 passes on each small section of hair. For the front of my head which is more like 3b hair (loose spirals), I did 410 degrees, but only 3 passes on each section of hair. I was so nervous about the formaldehyde that I had a fan blowing, and was ready with a face mask! Much to my surprise, I hardly smelled anything; just a whiff once in a while. I was starting to wonder whether I had used enough product, because I had prepared for much worse! I had no eye irritation or itching/burning/etc. The ironing left my hair feeling slightly waxy, like each strand was coated. But it was definitely smooth. Over the next 3 days, I made sure not to get my hair wet, pin it up or use hair bands. It had a slightly dull sheen and felt dry, but not brittle. The company suggests flat-ironing it each of the three days, at 360 degrees. That had me worried because I do not apply heat so often to my hair. But from the listed ingredients, it seems that the Gold Label contains several oils (Argan, Grape, Avocado and Jojoba seed) to protect against the heat. So I did flat iron it each day. I did not see an breakage or hair loss. At night I wore a silk or satin hair cover.The real test was when I washed out the treatment using a sulfate-free shampoo and conditioner. My hair became really coiled. But when I flat-ironed it at 360 degrees (after applying a thermal protectant), it became perfectly smooth. Despite some very hot and humid days, my hair has remained frizz-free, and I have not had to flat iron it, unless I wash it. I went out dancing last night and my head got sweaty, but again, my hair remained straight and there was no frizz! For once, I did not have to resort to the hair ties, pony tail holders, etc. I definitely intend to use this product again.
Kerry –
It definitely WORKS! ð¤ð§¡
I love Gold Label! ð¤ð§¡ If you follow the directions you will have wonderful results. What I love the most about Gold Label is that it straightens my hair (super straight) and still leaves a natural look as if my hair was naturally straight, with shine, body and bounce. It doesnât thin my hair. Gold Label keeps my hair with a beautiful fullness and straight at the same time.What I mean is some straighteners will leave your hair with a sad, flat and an obvious straightened look but Keratin Research leaves my hair glossy and healthy. Not to mention that I donât have to worry about frizz when the weather is humid and thatâs so very helpful. It makes it so much easier to manage my hair. My natural hair is very wavy close to the roots and less wavy in the ends but it doesnât have a definite shape. Gold label makes my hair super straight and smooth. Donât skip any steps and youâll get an amazing result. I recommend it to everyone who wants a straight and healthy look and convenience in their everyday lives.
DivineGenetics –
Excellent.
Excellent, easy to use works extremely well. Considering the cost of having this done in a salon, youâre way better off saving the money and doing it yourself. I first did this about 5 months ago and am doing it for a second time, the results lasted pretty well in spite of the fact that I didnât leave it in for 3 days. I will say the smell is EXTREMELY strong and burned my eyes and caused them to tear up. Iâm going to put it on outside this time. Itâs really hard to breathe also, the first time I did this in front of a fan and it was still insanely noxious. Iâm not saying this to knock the product, it probably has to be that way in order to work effectively. Just be forewarned that putting it on in a well ventilated area with a fan on wonât necessarily help.
tbrew –
Works well but will irritate eyes and respiratory system
Before applying this product My hair was 3c-4a and fairly natural (aside from the henna treatments which helped for hair growth but screwed up my texture causing my hair became more coily and tangly and dry).My hair has always refused (to the bitter end) to be tamed to the extent I sometime feel it is the most resistant hair in the world (and should be researched). Everytime I would try to straighten it it would become frizzy and poofy before the days end. To no avail, no matter what I did to combat the frizziness and poof nothing would work. That is until I tried this product.DISCLAIMER & Please read my details on the product: This product is harsh and I am not sure of the health implications but have a strong feeling Iâm taking risks using this.Product Experience/Outcome(Note: Iâve used it twice, overlapping usage which may explain the current state of my hair…)First time I used it (August 2018): it didnât really take due to me not letting the product saturate/rest in my hair (for the time specified in the directions) after applying it and I also didnt use a 450F heat setting when flat ironing (I was scared of heat damage).The second time I used it (October 2018): I applied it and let it sit in my hair for at least 30-45min before I proceeded to blow dry and straighten it. And I made sure I straightened it at the 450F setting. The results were amazing (AH-MAY-ZING). My hair was so pin-straight I became scared of how straight my hair had become, anticipating it to completely fall out thinking I may have over processed it. Currently my hair is slowly returning to its old curly and poofy way, kinda (it may never fully return to its fully curly self and sadly Iâm okay with that, as I really didnât like my hair previously). I project The product is due to fully wear out by next month or so and also I can tell based on the return of some poof and having more shedding when I wash and brush my hair. Also My hair feels weaker and is easier to break. I noticed the easier to break feeling a month after applying the second wave of the treatment (so it could be due to that overlap possibly).It became enough of a concern that after 6 weeks from the second treatment, to combat the hair fall and increasingly noticeable damage, I got an Olaplex treatment (which actually helped lessen hair fall for about two weeks and my hair become sleeker and shinier, too). The olaplex has worn off as I need to buy the weekly olaplex no3 treatment to follow-up.Also worth noting, I am not a styling junky and donât tend to straighten my hair daily (I maybe straighten my hair once every other month, if that) so I wouldnât fully attribute the damage to consistent heat damage.Product Details***It contains formaldehyde which will irritate the h-e-l-l (HELL) out of you respiratory system and mucous membranes.***NOTE: The only way I could apply this is with my windows open on a cold fall day wearing lab goggles and a nose mask (needed a better quality nose mask*) without the above you will not be able to see as it burns your eyes and it will be hard to breathe as it burns your respiratory system.It is not a cream and looks like a tan-ish custard (akin to any styling custard)Enough product to definitely get more than 2-4 uses out of (especially if you have mid-shoulder length hair)
Audrey –
Left hair straight and shiny, however I would not use again, as awful overpowering smell causing a lot of discomfort. Even when done with my doors open. Would prefer to use the wella choco in future
Samira –
Yes itâs smell horrible donât use it with closed windows or if you are sensitive. But the product makes your hair super soft and silky. My hair is very curly and after just 1 time it was smooth. After a few days my scalp become very dry and flaky tho. But to me it was worth it. Ps absolutely never use this around kids when applying
Fariba –
Super
Anna yankovich –
It’s a good strong product, who is sensitive to the fumes this is what it is and You suffer for beauty. I’m a hairdresser and i was working with keratin treatment alot and I have tips for making the results for the best outcome.(Don’t forget to make a allergy check especially if you are sensitive to hair dye, sculp problems can be also problematic. Me personally didn’t had any reaction with this product just a little tearing.)- After washing your head with the special shampoo you blow dry your hair and straight it with a brush and go over it with a flat iron.- style and lay you’re hair the way you want it to be. applay the product generously while wearing a mask with a brush and hand with gloves, start from the bottom using clips for each level, and comb it well with the product.- you wait with the product on the head at least 45 min or when the product is feeling dry on the head, comb it before you start with the blow dry.- now you need to blow dry it in a ventilated era, it you don’t have this just open a window and do it when you’re facing the window. The best way to use a blow-dry built in brush it makes less fumes. Start to strait your hair from the bottom using clips to separate every level. And don’t forget to wear a mask, You need that the hair to be feeling dry. And if you sweat at this process please let yourself cool down before the next stage.-now you need to section the hair in the middle and still keep the hair line as you want it to be, and clip each side. Start working in small sections with a flat iron 8 times each section and don’t be shy on the Roots, start from the bottom until the wanted hair line. This stage have the least fumes so you can do where ever you want.(The hair will be very greasy until you wash it so don’t worry).-the finel stage is to wait 3+ days for the product cures into the hair. Every day pass on each section with a flat iron to help the product cure well. And in the end wash your hair only sulfate free products.* Best times to do it right after you dye or bleach your hair because the hair cuticle is very open and very absorbing.* Pregnant and breastfeeding are not allowed to do it!. Or if you are on your period it not going to give you the best results.*Don’t let your hair near water or strong humidity and clip your hair up, while the 3 days are curing.My hair feels and look amazing after this product, I have freezy thin curly hair. Now i
LaSerendipity –
Mi cabello es grueso y azabache para variar con mucho volumen. Es bueno leer las instrucciones antes de aplicarse y usar mascarilla y guantes pero sobretodo realizarlo en un área muy ventilada. El lÃquido arde un poco los ojos pero esta dentro de lo normal ya anteriormente me eh realizado alaciados en salón esta ves quise hacerla yo misma .El proceso completo fue con un total de 3 hrs. (Dentro del tiempo estimado ) asà que normal siempre es asà en el salón igual use la plancha titanium una azul de remington.