Terra & Co. Brilliant Hydroxyapatite Charcoal Toothpaste for Whitening Teeth– Natural Vegan Sensitive
$28.00
Price: $28.00
(as of Mar 17, 2025 00:31:54 UTC – Details)
We know you’re going to LOVE our newly reformulated Brilliant Black Toothpaste so much, we’re bundling it together so that you can SAVE! Introducing our new high-grade formulation toothpaste made with a proprietary blend of clinically proven ingredients like the latest advancement in the oral care industry; biocompatible and non-toxic mineral Hydroxyapatite. Our ultra-cleansing nanoparticle-free ‘fluoride alternative’ toothpaste is designed to aid in sensitivity, tooth remineralization, and cavity prevention – all while whitening teeth naturally by sealing the pores of the surface of the enamel
Product Dimensions : 3 x 2 x 3 inches; 10.23 ounces
Date First Available : March 15, 2023
Manufacturer : Terra & Co.
ASIN : B0BX18TF5D
Country of Origin : USA
High Potency Hydroxyapatite: The enamel repair toothpaste is made with biocompatible minerals for the prevention of micro-cavities. Naturally occurring mineral makes up 97% of your tooth enamel and 60% of your bones. Why is this so important? As your teeth recognize this natural component, it’s easier for them to intake hydroxyapatite and remineralize lost minerals while filling microscopic ‘holes’.
Safe and Gentle Whitening: Brilliant Black is an advanced teeth-whitening toothpaste that has been third-party tested and backed by science to gently but effectively whiten teeth without damaging or striping enamel. Naturally lifts stains from coffee, wine, and berries. This sensitive toothpaste is great for sensitive teeth, mouth, and gums.
Clean, Safe, and Effective: The tooth remineralization and whitening toothpaste is a natural blend of high potency hydroxyapatite, xylitol, tested enamel-safe charcoal, peppermint, wintergreen, and spearmint; It’s made in the USA without fluoride, SLS, triclosan, parabens, artificial colors, or fragrances.
Suitable for All Type Of Smiles – Even Super Sensitive Ones: It’s a natural teeth toothpaste that doesn’t cause sensitivity or irritate the gums; Powerd with low abrasive charcoal and hydroxyapatite, The perfect duo of enamel friendliness to remove tough stains, caused by aging, leaving you with a youthful glow that your dentist will notice.
Behind The Brush: We let dentists focus on disease while Terra & Co.’s passion is to bring you gentle oral care products to protect against early tooth decay, reduce inflammation and balance your oral micro-universe to promote the natural defense system. Terra & Co. not only supports other women entrepreneurs but also low-income and homeless women in need.
7 reviews for Terra & Co. Brilliant Hydroxyapatite Charcoal Toothpaste for Whitening Teeth– Natural Vegan Sensitive
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Charlitos –
Fresh but not very minty
This Hydroxipatite charcoal toothpaste works okay. It claims to be whitening toothpaste but I havenât seen major results so far. The paste is gray and has hints of mint flavor, nothing overwhelming, but enough for freshness. There is no normal foaming like your traditional toothpaste, but Iâve found that to be true with different gum-restore toothpastes? So thatâs not a deal breaker. After brushing the clean feeling is there, with some mint freshness on top; it definitely feels like this paste is more for sensitive teeth/gums. The price is steep for two the two units that you get when compared to similar products, but if there is actually the added benefit of charcoal and fluoride-free, then the value for the money start to get there.Overall this toothpaste will get the job done and works well for more sensitive teeth/gums. If you are looking for charcoal activated toothpaste targeted to sensitive teeth/gums, and donât mind paying extra for it, then this may be the one for you.
Amazon Customer –
Whitening Tooth Paste
I saw this advertised on QVC and decided to give it a try. I think I see an improvement.
Cami777 –
A big improvement over store-bought toothpaste
This is the first time I have used a toothpaste like this. I want to keep my teeth clean and protected, but with alternatives to fluoride.Hereâs my 2 cents:⢠I was initially put off by the gray color from the charcoal in this. I have been using standard OTC store-bought toothpastes which have been white, green, red and even blue â but never gray lol.⢠A little goes a long way. The hole is smaller than store-bought tooth paste tubes, and a much thinner ribbon of paste comes out on your brush, but you donât need more than that.⢠It doesnât foam like store-bought OTC toothpaste does. But my teeth actually feel cleaner when I finish brushing. I find myself tending to brush harder because it doesnât foam as much, so I need to keep reminding myself NOT to do that.⢠The flavor is not strong â just a small hint of mint. There is a bit of an odd taste though, like how hydrogen peroxide leaves an aftertaste (my dentist had his patients rinse with a hydrogen peroxide rinse during COVID â yuck.)⢠I havenât noticed any whitening effect yet, but I prefer how this toothpaste cleans and makes my mouth feel than when I use standard store-bought toothpastes.This toothpaste isnât the best tasting, but it leaves my teeth feeling clean, and I like that it protects my teeth without using fluoride. The bonus will be seeing whiter teeth over time â I hope. Even if I donât see obvious whitening, I like this toothpaste better than the store-bought stuff I had been using. It is a bit pricey, but I plan to continue using it.
Doc S. –
Wonderful toothpaste!
This is a great whitening toothpaste. It is vegan approved and has a mint taste for anyone looking for a more “natural” alternative. It’s a unique toothpaste because it also contains hydroxyapatite along with charcoal to not only help whiten teeth, but to also help maintain enamel. On the other hand, the toothpaste is quite small 3.4oz vs traditional toothpaste that are generally over 6 ounces. Further, this 2-pack toothpaste is certainly more expensive then the other traditional toothpaste. Unlike those other ones though, it does not have fluoride. I’ve used it only a couple of times and have not noticed any increased gum sensitivity which is great. To be perfectly honest, I also haven’t noticed any significant whitening. Having that said, I’ll provide an update and keep everyone posted in a couple of weeks if the results turn out to be spectacular.
JJ+3 –
So far so good
I got this toothpaste because Iâd heard of the teeth whitening benefits of using hydroxyapatite. This toothpaste comes in a surprising light grey color. The texture seems a bit airier than typical toothpaste, but it sits on the toothbrush in similar density. When brushing, it does not lather at all, but it is easy to apply a similar amount (as typical toothpaste) to all teeth. I brushed for the suggested amount of time of two minutes, covering all teeth and gum line. The taste was minty, but not as strong as typical toothpaste. I felt my teeth were clean afterwards, and my gums experienced no sensitivity to this toothpaste (I cannot use typical whitening toothpaste because it bothers my gums!) In reading more about hydroxyapatite, I hear it could be good for gum health, which intrigues me since I have gum pockets on some teeth that I wish to halt. I will continue using this to see if my teeth are whitened over a couple weeks (as stated in description) and if my gums are better at the next dental appointment (my hope, not promised by this toothpaste). I hope to remember to report back!
Ashley Burke –
So much better than fluoride
I have been using hydroxyapatite toothpaste for a little over a month now and I have noticed a huge difference in the way my teeth feel cleaner for a longer period of time. In the past Iâve used fluoride and have not noticed any difference in the amount of cavities I get so after a family member recommended hydroxyapatite toothpaste I started using it and noticing a huge difference in my overall oral hygiene. The ingredients are clean and much better for you than fluoride which is a neurotoxin.
Georgia –
Donât notice any whitening effects and taste is good
This charcoal toothpaste tastes pretty good but does not have a very strong minty taste to me either. I have not noticed a whitening effect but I donât really believe any charcoal toothpaste will really whiten your teeth. There is no fluoride, stevia, artificial colors, or triclosan in this toothpaste. Itâs 100% natural blend which is very appealing. Teeth are so important to your health and keeping them clean and healthy is important. I like that product while does that while keeping it all natural. It contain natural Spearmint, peppermint, and wintergreen oils which give it itâs not too powerful or burning mint flavor.