Terra & Co. Brilliant Black Hydroxyapatite Charcoal Toothpaste for Whitening Teeth – Natural Vegan Sensitive Teeth Whitening Remineralizing Toothpaste Without Fluoride & SLS – Mint, 3.4 Ounces
$16.00
Price: $16.00
(as of Mar 14, 2025 20:52:23 UTC – Details)
Product Description
Care for Your Smile and Your Health
This endocrine disruptors-free formula features studied ingredients that live in harmony with nature and your oral micro-universe. Restore, balance, and protect your natural defense system for optimal oral health.
We Put Our Paste To The Test
Third-party tested for low abrasion and to be gentle on the teeth without damaging and striping enamel with noticeable whitening teeth results in just two weeks*! Enjoy the benefits of our functional toothpaste made with clean, safe, and effective ingredients.
Powered With High Potency Mineral Hydroxyapatite
A naturally occurring functional superhero makes up 97% of your tooth enamel and 60% of your bones. Why is this so important? As your teeth recognize this natural component, it’s easier for them to intake hydroxyapatite and remineralize lost minerals while filling microscopic ‘holes’.
A Small Business With a Big Heart
Terra & Co is a sister-owned, women-operated, certified Women Business Enterprise (WBENC). Every time you restock your oral care, you’re helping us support women in need in our community. This makes us smile!
Clean Deck
We believe oral care should do more than clean; It should calm, repair, and balance. Fully transparent ingredients are thoughtfully curated with a team of the best chemist, holistic dentists, and Ayurvedic specialists for all types of smiles.
Takin Suffering Out Of Science
Testing is our top priority. We use the latest and most sophisticated methods to obtain testing on humans only; not just for more accurate results but also a piece of mind. Our Brilliant Black Toothpaste is proudly Peta Certified.
Well Balanced Mouth Is the Future of the Oral Health
Our natural ingredients will never have you compromise health with results. Formulated with high quality responsibly sourced, herbs, oils mineral, and plant-based ingredients, we created Brilliant Black Toothpaste driven by results worthy of a bright smile.
Mission
We are committed to respecting smiles of all kinds and preserving the environment we live in. Sustainability is a huge part. of our mission and we’re constantly working to be more eco-conscious, after all our planet deserves it. Our plastic-free toothpaste tubes can be recycled curbside and made into new tubes.
Customer Reviews
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4.2 out of 5 stars 297
4.3 out of 5 stars 123
Size
3.4 oz Tube 6.75 oz (200ml) UV Glass Bottle 6.75 oz (200ml) UV Glass Bottle
Benefits
Whitens Teeth – Freshens Breath – Remineralizes Enamel – Protects Against Cavities Stronger, Whiter Teeth – Fresher Breath – Hydrated Mouth – Improved Overall Oral Health Advanced Teeth Whitening – Fresher Breath – Hydrated Mouth – Improved Overall Oral Health
Vegan-Friendly
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No Animal Testing
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Consciously Packaged
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Product Dimensions : 1 x 3 x 3 inches; 3.4 ounces
Date First Available : March 15, 2023
Manufacturer : Terra & Co.
ASIN : B0BTMWBNXB
Country of Origin : USA
High Potency Hydroxyapatite: The enamel repair toothpaste is made with biocompatible minerals for the prevention of micro-cavities. Naturally occurring mineral makes up 97% of your tooth enamel and 60% of your bones. Why is this so important? As your teeth recognize this natural component, it’s easier for them to intake hydroxyapatite and remineralize lost minerals while filling microscopic ‘holes’
Safe and Gentle Whitening: Brilliant Black is an advanced teeth-whitening toothpaste that has been third-party tested and backed by science to gently but effectively whiten teeth without damaging or striping enamel. Naturally lifts stains from coffee, wine, and berries. This sensitive toothpaste is great for sensitive teeth, mouth, and gums.
Clean, Safe, and Effective: The tooth remineralization and whitening toothpaste is a natural blend of high potency hydroxyapatite, xylitol, tested enamel-safe charcoal, peppermint, wintergreen, and spearmint; It’s made in the USA without fluoride, SLS, triclosan, parabens, artificial colors, or fragrances.
Suitable for All Type Of Smiles – Even Super Sensitive Ones: It’s a natural teeth toothpaste that doesn’t cause sensitivity or irritate the gums; Powerd with low abrasive charcoal and hydroxyapatite, The perfect duo of enamel friendliness to remove tough stains, caused by aging, leaving you with a youthful glow that your dentist will notice.
Behind The Brush: We let dentists focus on disease while Terra & Co.’s passion is to bring you gentle oral care products to protect against early tooth decay, reduce inflammation and balance your oral micro-universe to promote the natural defense system. Terra & Co. not only supports other women entrepreneurs but also low-income and homeless women in need.
Customers say
Customers are satisfied with the toothpaste’s whitening effect, ingredients, and taste. They mention it whitens their teeth without any issues, leaves their mouth feeling minty fresh after each use, and makes the teeth feel smooth and nourished. Many appreciate that it contains hydroxyapatite, which helps with sensitivity. The charcoal toothpaste doesn’t make a mess and rinses off cleanly. Customers also like its sturdiness, quality, and value for money.
AI-generated from the text of customer reviews
8 reviews for Terra & Co. Brilliant Black Hydroxyapatite Charcoal Toothpaste for Whitening Teeth – Natural Vegan Sensitive Teeth Whitening Remineralizing Toothpaste Without Fluoride & SLS – Mint, 3.4 Ounces
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Sheri –
Terra & Co has done it again! This toothpaste is incredible.
Iâm a longtime fan/customer of Terra & Co. I was nervous when I saw they reformulated their incredible brilliant black toothpaste. My thought was how do you improve on perfection? But wow! Was I wrong. This new toothpaste is better than ever. My teeth are stained from a medicine I was given as a child. This toothpaste whitens and brightens themâ¦and it does that without harsh chemicals. Unbelievable. This new formula has more of a mint flavor than the original & I love it! This company continues to amaze me! They are creating products with sustainability in mind. They care about the earthâ¦and us, their customers. Iâd highly recommend this toothpaste and if you havenât tried their zero waste dental flossâ¦you should!
irina samkova –
A superior product
I have purchased this toothpaste because if itâs clean ingredients. Some toothpastes on the market that have clean ingredient either donât work well or stain the sink ( if charcoal is one of the ingredients and it usually is). This one is a different story. It doesnât stain my sink, it is very aromatic yet not overpowering and it makes the teeth feel smooth and nourished. And the packaging is so pretty that it just a pleasure to touch it and look at it:)
William lenormand –
Toothpaste (amazing)
This toothpaste is 100% worth getting. It taste minty and fresh. No burning to the mouth definitely can use on sensitive mouths.
V. Garcia –
Super-minty, low-abrasive, all-natural toothpaste!
I was looking for a toothpaste made with natural ingredients that is low abrasive because I have extremely worn enamel from many years of over-brushing when I was a kid. I am so happy I found this brand! It helps over time to gently whiten my teeth without stripping them of the enamel that I have left. It is very minty and makes my mouth feel fresh and invigorates my gums. I expected it to be more black than it is but Iâm glad it isnât because that can get so messy and this paste rinses off clean and easy. What a great experience so far and I am looking forward to try out some of their other products soon!
lledra –
OK
This is OK but too expensive
Bella –
Hydroxyapatite for enamel
I was researching for a high concentration of hydroxyapatite and this brand was so transparent. They disclosed % and their clinical data. I love that this is clean toothpaste without harsh chemicals and it really works. Made in the USA I highly recommend it
Susan J. Martz –
My teeth feel great after using it, as well as throughout the day!
My teeth feel clean, and appear shinier, Iâm hoping they are getting whiter!
Alyssa Tynes –
whyyyy no seal 🙁
Item arrived with no seal and toothpaste all around rim :/ was pricey and now not sure if itâs even safe to use, so canât review it