Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
Original price was: $9.99.$8.35Current price is: $8.35.
Price: $9.99 - $8.35
(as of Mar 14, 2025 11:00:06 UTC – Details)
KIND & FREE Clean Mascara from Rimmel—our 1st clean mascara delivering a lot of volume and amazing length with no compromise. Proven 36-hour wear. Flexible & creamy texture made with a natural wax blend formula infused with biotin to condition your eyelashes. Real bio-brush made from 100% bio-based fibers. This waterproof and volumizing mascara is cruelty-free. Its clean vegan formula contains 99% naturally derived ingredients. Available in two shades: black & black brown.
Product Dimensions : 5.51 x 4.76 x 0.83 inches; 2.08 ounces
Item model number : 99350137216
Manufacturer : Coty Inc.
ASIN : B09LB1CBT2
Country of Origin : USA
99% ingredients of natural origin.
Waterproof mascara.
Fragrance-free, cruelty-free vegan formula.
Up to 36-hours of wear.
Infused with organic certified shea butter and biotin.
13 reviews for Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
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Original price was: $9.99.$8.35Current price is: $8.35.
ResearchALLingredients –
Easy to use but the brush could be a bit fluffier
Great mascara and washes off easily. My only complaint is I ordered two because they were on sale and one came without a package around it which I wonât use. Could it be a return? Please only send packaged items. Thank you.
Amy –
Good hypoallergenic mascara
I stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.
sheri –
Decent mascara!
I canât say this is the best but is sure is t the worst. âCleanâ mascaras just donât work as well in my opinion but thatâs a sacrifice Iâm willing to make. I am constantly searching for a better one. When I saw the price of this, I knew I had nothing to loose but also had low expectations. However, I have been pleasantly surprised! What works for one does not necessarily work for another, so keep that in mind. The consistency seems good, not sticky at all and dries fast on lashes. The brush is small but easy to use. The smell reminds me of the mascara from my early teen days, that faint powdery smell. I donât love that it does not hold the lift after curling lashes but it does not flake and it soooo easy to remove. I will buy again just for ease of removal. For the price it wonât hurt to try!
Christina –
Love it!
My teen and I use it! Doesnât cake on and a more natural look.
Kali –
Love this mascara!
Love this mascara! It gives my lashes a nice, natural lift without clumping, and I love that itâs vegan and cruelty-free. Super lightweight and doesnât flake throughout the day. Perfect for an everyday look!
Valerie Goerner –
Smears easily
I was hopeful this product would be less toxic and more durable. After two hours of wear I have ended up with quite a bit under my eyes. Will likely not order again.
AnnieBJ –
Dried out
Product was dried out in every tube I got, after I mistakenly subscribed. I have Rimmel face powder that I like a lot, so I had high hopes. Mascara went right in the trash.
st –
Looks great
I love this mascara because it’s natural.Doesn’t include anything that could hurt animals.When it’s being tested. Stays on nice and washes off easy.
Zubkat –
It does what is promised. Does not irritate my eyes, plus very easy to clean away mascara
Elle –
I really liked this in the beginning because of its clean application and ease of removal. But, itâs already turned goopy. Seems too soon for that stage as I just bought it recently.
Vicky –
The price is amazing, applying it is amazing and so is wearing it. My eyes dont burn anymore and it survived the whole day working in a resturaunt and didnt smudge even a bit. This is my new favorite mascara !
Clairista –
My first reaction was it has a very strong fragrance in my opinion. Iâm typically not sensitive to makeup fragrances, but do not like the scent at all even though it does go away a bit after application.It does a decent job at separating and adding length to my lashes for a natural look. It was a good price point and easy to wash off. But after a few hours of wear I find that it does bother my eyes, wether it flakes off a bit or if itâs the residual scent, or if the moisture from my eyes contacts the mascara it does irritate/sting the eyes.I would not purchase this again for this reason.
Meaghan –
This clean mascara is non irritating for my eyes and washes off easily without leaving dark circles underneath. The formula dries fast after application so it doesnt smudge