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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

Original price was: $10.00.Current price is: $9.50.

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Price: $10.00 - $9.50
(as of Mar 13, 2025 20:34:58 UTC – Details)


What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why we love:
Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:

Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Great for: All skin types
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).
Product Dimensions ‏ : ‎ 5.91 x 3.94 x 1.97 inches; 0.85 ounces
Item model number ‏ : ‎ 82846
UPC ‏ : ‎ 609332828469
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B09XMYFTB7

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

13 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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  1. Nesha

    If you need a GOOD PRIMER!!
    Sometimes you need more than a little moisturizer prior to applying foundation/concealer and this definitely does the trick! I noticed using this primer gives me more of an airbrushed look. It’s just smooth looking. No cakiness nor does it dry my skin out. Just do your normal skin care routine, apply moisturizer then the primer. The rest is history lol. You’ll be glad you purchased this. 🙂

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  2. Ian McGuire

    Best Primer (all price ranges)
    By far my favorite primer (even compared to more expensive/luxury brands). Stays on well and keeps makeup feeling fresh for a long time. I put it on and then use a little travel fan to let it dry a bit before putting my foundation on. Works like a charm.

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  3. Amazon Customer

    My go to!!
    A co-worker told me about this product and stated to use it as an alternate to another primer I love to use. However, this primer became my “Go To.” This product is nniiiiiccccceeeee!!!!

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  4. Christine

    Weird- but I ended up Liking
    I had used the Elf Mineral Infused (white) and Hydrating (blue) before. They both create sort of a slick smooth surface.THIS is VERY DIFFERENT!It’s STICKY (hence Power Grip)It worked well..I go back and forth between this and Hydrating, based on my cash flow.But I like all of the primers I’ve tried by Elf. (I also tried Rimmel matte- terrible, and IT Cosmetics.. not sure which one, but Elf is better)

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  5. Jack Linder

    Will ALWAYS choose this ELF PRIMER! We are married for sure!
    Absolutely best gripping primer I have ever used. I have tried many types of high end primers, and nothing grips my makeup like this product. Elf products really amaze me, and are so affordable. Little goes a long way too, I have been using this five days a week and have owned it for over four months.

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  6. Sandra Stroble

    Better that expensive ones!
    I bought this for my daughter because she had seen it on Instagram. She actually ended up getting another elf primer so she gave me this one. I love it and I think it works better than my more expensive ones. You can’t beat the price and it gave me the same if not better primed face than my il makiage one.

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  7. Cindy Pugh

    Excellent primer
    I really love this primer. It goes on light and lasts all day. I tried this product when my previous brand got to be hard to find and when I did, it really had gotten closely. Glad I did. I will purchase this again.

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  8. Gigi

    Long-Lasting Grip Primer That Survives Anything!
    I just got into makeup, and the Elf Grip Primer has quickly become one of my favorites! I applied my makeup at 11 a.m., and it lasted all the way until I washed it off at 10 p.m. Even after running errands and hitting the gym for an hour and 20 minutes (yes, I sweat!), my makeup was still pretty much intact.This primer really helps my makeup stick better than any other primer I’ve tried before. I don’t use expensive makeup, but this primer still worked incredibly well. It does feel a little sticky at first, which makes it great for holding onto foundation and keeping everything in place throughout the day. Overall, I’m super impressed—this is a must-have in my routine now!

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  9. Anna Bonvicine

    Produto maravilhoso! Ele vira uma espécie de colinha na pele que fixa a maquiagem o dia todo! Com certeza comprarei novamente

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  10. Said

    Cette base est incroyable

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  11. Anneso

    Je n’avais jamais utilisé de base avant d’appliquer mon fond de teint et honnêtement je l’adore, pas besoin d’en mettre beaucoup, le laisser un peut sécher après application et ensuite appliquer le fond de teint, on a non seulement une sensation que la peau est liftée tirée mais le fond de teint reste en place toute la journée et réduit fortement la brillance moi qui ai la peau grâce.Bref, je m’étais encore une fois basée sur les commentaires et ils disaient vrai, je recommande ce produit

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  12. Cliente Amazon

    Appena steso sul viso al tatto sembra leggermente appiccicoso ma proprio cosí il fondotinta si attacca meglio e resta dove deve.Io ho una pelle mista tebdente grassa e in inverno non lucida la pelle.Da riprendere

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  13. Mariam

    I don’t know if it is the real one but it’s so good I live itttt

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    e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
    e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

    Original price was: $10.00.Current price is: $9.50.

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