e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

$6.00

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Price: $6.00
(as of Mar 11, 2025 03:15:04 UTC – Details)


What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you’ll love it:
Gives your lashes maximum curl and lift
Double-sided and curved silicone brush works to separate, lift, and curl each lash
Smudge- and flake-resistant formula
Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Package Dimensions ‏ : ‎ 5.79 x 1.26 x 0.67 inches; 0.63 ounces
Item model number ‏ : ‎ 83072
UPC ‏ : ‎ 609332830721
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0C7STLPFB
Country of Origin ‏ : ‎ China

MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
PRECISION APPLICATION: This mascara’s double-sided and curved silicone brush works to separate, lift, and curl each lash.
LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

13 reviews for e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

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  1. Jen Rene

    Such a good price & worth every penny!
    Love this ! I thought I would try this to replace a VERY expensive curling mascara. Elf is always reasonably priced & it was just as good as the $28 mascara. I don’t know what to say about the curling part, I’ve never gotten a “curling” mascara that actually curled my lashes, but I love the brush on this – it allows you to go as light or heavy as you want. Definitely worth the money!

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  2. AMK

    This mascara has changed my life.
    I got the dark brown shade. It doesn’t come out clumpy and it is the perfect shade for any shade of brown hair. I absolutely love it. I use it every day and it doesn’t make your bottom lashes. Look bad it gives you the perfect length and it does not look like spiders. The second I got this product. I used it every single day and I still do.

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  3. Naomi

    A nice daytime mascara
    This is a dupe for the Benefit Roller Lash mascara. In comparison this formula is dryer which I prefer, as the Benefit version gives me spider leg lashes.Pros:Dry, somewhat buildable formulaDecent lengtheningGreat definitionCons:Flakes after a few hoursStays tacky for a few minutes and sticks your eyelashes together when you blinkMeh:The curl isn’t great and doesn’t last long (haven’t tried it with curling my lashes first)Overall:This is a great casual, daytime mascara. I will definitely be wearing this to run errands, hang out with friends, etc. I probably would have rated 5 stars if it didn’t get flaky and had better curl hold. I really love how it defines every eyelash for a super pretty doe eyed look.

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  4. Clementine hanrahan

    LOVE IT
    I have the brown version and OML, I love it!! If you want a natural mascara, then this is the one, it lengthens but doesn’t clump. If you want your lashes to be thicker then this isn’t the mascara, but for a no-make-up makeup look, it’s perfect!

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  5. Velindachicas

    Eyelashes a lot bolumen
    This is an excellent product of very good quality I love my eyelashes are left with a lot of bolumen and the best thing is that it does not leave lumps

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  6. Squishmallow Mom

    Clumpy
    Elf is my go to makeup products however I don’t care much for the mascara. It goes on clumpy and definitely doesn’t give you much volume (unless you like clumpy eyelashes 😆) it does last long if you can get past the clumps 😆 I probably won’t be purchasing it again for myself however my daughter does like it. That’s why I gave it 3 stars due to mixed reviews between the 2 of us ❤️

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  7. LFJ

    Stays put all day
    I do like this mascara, easy to apply, no smudging or flaking. I have tried a lot of mascaras. This is the best so far. Excellent value.

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  8. customer

    No need to pay more for other mascara
    Price is reasonable. Does a good job. Application is easy. No clumps. Will buy again.

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  9. Presley H.

    I recently tried the e.l.f. Lash ‘N Roll Mascara, and it has truly exceeded my expectations. For an affordable mascara, I wasn’t expecting much, but this one delivers impressive results that rival some high-end options.One of the standout features is the brush design. The curved wand makes it incredibly easy to coat every single lash, even those tricky inner-corner ones, while simultaneously lifting and curling. Unlike some mascaras that claim to curl but actually just clump, this one gives my lashes a beautifully fanned-out effect without any sticky, spidery look.Another thing I love is the formula itself—it doesn’t clump, flake, or smudge throughout the day. I’ve worn it for hours, through different activities, and it holds up beautifully without transferring onto my eyelids or under my eyes. Despite the great wear time, it’s also easy to remove at the end of the day, which is a huge plus for me.The end result is exactly what I want in a mascara—enhanced, lifted lashes that still look natural. It gives me a noticeable boost without being over-the-top, making it perfect for both everyday wear and when I want to build it up for a more dramatic look.For the price, the e.l.f. Lash ‘N Roll Mascara is a fantastic find, and I can confidently say I’ll be repurchasing. If you’re looking for a mascara that offers definition, lift, and long-lasting wear without the high-end price tag, this is definitely worth a try!

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  10. Kavz

    Love Elf products! This one is a very good long lasting mascara. Very easy to apply and clump free. Love how it separates my lashes and gives it a fuller look!

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  11. Nelly

    Allunga e definisce, super nero.

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  12. Chicca

    Inizialmente cercavo il mascara di Benefit conosciuto per la sua risaputa capacità di incurvare le ciglia ma visto il prezzo decisamente alto ho ripiegato su questo senza molte aspettative… in realtà sono rimasta piacevolmente sorpresa e soprattutto soddisfatta! Per il bassissimo prezzo svolge più che egregiamente il suo lavoro e lo ricomprerò sicuramente!

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  13. Jacquelline Antony

    Love it

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    e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black
    e.l.f. Lash ‘N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

    $6.00

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